New products in their infancy often use simple packaging. As the volume grows, the package evolves to better represent the product, aid in selling the product and help in packaging the product. The progression is typically seen as a move from generic stock bags to custom printed bags to printed rollstock. The success of the product and the budget for packaging are the main factors in moving through the progression. We will look at each phase in more depth.
Stock Bag: A new product without any known sales data is often packaged in a generic stock bag. Stock bags offer low cost and ease in acquiring. They are often the first step in getting a product into the marketplace to begin to determine demand.
Custom Bag: As volume builds, the unit cost to manufacture custom bags decreases. Custom bags allow for a better fit for the specific product and thus a better appearance to the potential consumer. Custom bags can also potentially help reduce packaging time through various bag constructions.
Custom Bag with Label: A label on a custom bag can be used to identify the product inside and provide a better appearance in the marketplace. Labels on bags are typically meant for lower volume custom packaging as the stickers need to be hand applied to each bag.
Custom Printed Bags: As volume grows, the labor involved in hand applying stickers becomes increasingly prohibitive while the unit cost for printed bags declines. Custom printed polybags provide a large range of print options on both sides of the bag to best feature product attributes and drive sales.
Custom Printed rollstock: If volumes grow to very large amounts, packaging speeds can be reduced for many items through printed rollstock running on Form Fill and Seal (FFS) equipment. The FFS equipment automates the packaging process as the product is “wrapped and sealed” by the printed rollstock in-line. The cost of the FFS equipment is significant making the leap to custom rollstock packaging reserved for very high volumes.
The progression above is very general. Each phase can have multiple options within it depending on the product, how it is packaged and the desired final look. We do not stock any bags. We are a custom polybag converter. The last 4 phases are our primary focus. Sampling is key to the progression above. We hand make non printed samples as well as provide similar printed samples of items we have made at no charge. Sampling is the best way to make sure the client gets what they want as they move to more customized packaging.
Thanks for reading!